Creating A World Where Every Person Feels Seen, Safe, and Worthy
In a world that’s louder, faster, and often overwhelming —we believe in one simple act of power:A kind letter at the right moment can change everything.
We Are a Social Good Platform
At Self-Care Love Letters, we believe that sometimes all someone needs is to feel seen — to be told they are worthy, no matter what.A kind voice saying, “You are enough”, can shift a whole day.That’s why we exist.
Our Cause
We’re building a ripple of care that starts with one letter…
…and extends to communities where softness is rare, burnout is common, and trauma is unspoken.
• One letter can turn a bad day around.
• One letter can remind someone of their strength.
• One letter can be the reason someone keeps going.
We believe words are medicine, and emotional dignity is a human right.
How We Make That Happen
Self-Care Love Letters is a for-purpose business. That means:
- We generate income through our products (not donations)
- And reinvest into making support more accessible
For every letter purchased, we gift one to someone in need — through the SCLL Fund and partnerships with organisations like Mindfully Grounded.
This includes:
- Women in DV shelters
- Carers and solo parents under pressure
- Community groups supporting mental health recovery
About the 3 Free Credits
Every user begins with 3 free credits — no payment required.
You can use them to:Write a letter for yourselfSend one to someone else who needs supportOr save one for a rainy dayThis lets everyone experience the magic — no matter their financial situation.
You Can Help Us Reach More
When you:
💛 Gift a letter
💌 Upgrade to a printed version
🌀 Choose to Pay It Forward
… you’re helping us send more emotional support to those who might not otherwise receive it.
Want to Help Spread the Word?
We’re currently preparing special invitations and flyers for:
DV shelters
Youth and carer organisations
Community wellbeing hubs
If you know a group who’d benefit, we’d love to hear from you.
The world needs more of this
More moments of heartfelt care, more reminders that none of us are alone.
The Ripple Effect of Just One Letter
✨ One letter can turn a bad day around.
✨ One letter can remind someone of their strength.
✨ One letter can be the reason someone keeps going.
This is bigger than self-care. It’s a movement of kindness, a revolution of connection.
💌 Start with just one letter. See what happens next.
👉 Who will you send a letter to today?
Our Mission
We believe that if every person truly knew their worth, the world would be a much better place.
When people feel seen, they show up with more love.
When people feel valued, they treat others with more kindness.
When people know they are enough, they break free from fear and step into their full potential.
But self-worth isn’t built overnight.
It’s built in moments — in small but powerful reminders that we matter.
And sometimes, all it takes is one letter.
In a world where stress is higher than ever, where we’re more digitally connected yet emotionally disconnected, one simple act of kindness can rewrite someone’s story.
It starts with just one letter.
A single message to remind someone they are not alone. That they are seen, valued, and enough—just as they are.
